The Brandt Family (owned by One World Beef) is committed to producing all-natural, source verified, award-winning beef that is valued by all. Their gourmet, convenient slices of protein are produced in Southern California, using hand-selected premium cuts only. Even though Brandt Beef is known for their premium meat, research showed that consumers had a difficult time finding the flavor on their jerky packaging quickly on shelf (shown below “Before”). The challenge was to find a way to communicate the flavor as quickly as possible visually, all while maintaining a sense of quality in a new, fresh, modern look.