Research showed that Crisco is seen as unhealthy and is considered “old school” because it is primarily used by the older generations. So, Smuckers approached POSSIBLE to re-design the Crisco website in order to reach a younger crowd.

As one of the designers of this project, I collaborated with an art director, creative director, copywriter, developer, and project manager to help establish a fresh, new look by using beautiful food photography, more youthful iconography, and a cleaner design.