Farmers & Stockmens Bank, located in Colorado Springs, CO, proudly offers a full range of deposit and loan products to support both commercial and consumer needs primarily in the agriculture space. Through research, F&S found their consumers were becoming the next generation of young farmers and decided they needed a fresh look. They had a new logo, but needed an updated brand to follow. As lead designer on this project, the goal was to help convey that F&S knows the in’s and out’s of their new targets way of life. From the bird’s-eye-view of farming, to the crops, animals, and soil they work with every day, F&S understands and is here to grow together.