Vetsource
Role: Senior Art Director
Services: Brand Identity, Tradeshow Booth
In January 2022, Vetsource (a Mars, Inc. company) acquired Vet2Pet, as well as VetSuccess. It was then that I became a full-time Vetsource employee and was the Senior Art Director for our B2B sector. My responsibilities were to manage, direct, and lead a third-party agency in order to establish our new brand identity as the βnewβ Vetsource. Once the new identity was established, I managed, lead, and collaborated with project managers, developers, directors, and copywriters to flush the new look across all marketing materials. These materials included, but not limited to print collateral, digital collateral, stationary design, website design, presentation design, trade show booths, and more. During my time at Vetsource, I was also in charge of managing and leading a photoshoot for our new brand.