In an aisle with over 1,200 competing SKUs, these uniquely formulated granola clusters needed packaging as vibrant as its flavors.

I was asked to lead this project after I assisted with the branding and packaging of Curate Snack Bars. I led this project alongside a team of a project manager, copywriter, and creative director. We listened to the challenges that people experience when trying to find a wholesome snack that is not only made with real ingredients, but is packed with lots of flavor. With a minimum of 5 ingredients per cluster, I placed the ingredients front and center, and alongside the specific curated recipe number. I also made sure the packaging of the new Curate Clusters derived from the Curate Snack Bars and showcased the iconic colorful Curate “smile”.